Adding a collaborator on Instagram is a fantastic way to increase your reach and follower count. As a creator, you can easily enhance your content by collaborating with others. To find out how, open the app and start scrolling through the available options. The key to standing out is by becoming an authoritative figure in your niche, which you can achieve by leveraging your followers and exploring the solution of collaboration with other creators.
What Is An Instagram Collab Post?
An Instagram collab post offers a unique opportunity for creators and businesses to partner with another user who has a Professional or Business account. By doing so, they can achieve various goals such as boosting brand awareness, engaging their audience, and driving increased conversions. This type of collaboration not only helps in gaining more visibility but also fosters deeper engagement with followers, making it a valuable strategy for anyone looking to expand their reach on the platform.
Who Is A Collaborator On Instagram?
A collaborator on Instagram is a user who acts as a co-author of a shared asset with another user. When two users collaborate, their usernames appear on the collaboration post, working together towards common goals like co-promotion of a product or brand. These promotions help in reaching broader audiences and achieving desired outcomes.
Why Should You Do Instagram Collaboration Posts?
When you’re sure about the power of Instagram, using collab posts can significantly benefit your brand. The main reasons include expanding your reach, enhancing engagement, and building stronger connections with your audience. These collaboration posts leverage the strengths of both parties involved, ensuring a mutually beneficial partnership that drives results and increases visibility on the platform.
Gain More Attention From Your Audience
To effectively gain more attention from your target audience on Instagram, collaborate with another user to create a collab post. This post will appear on both of your feeds, reaching beyond your own followers and engaging with a larger handful of people. When a video or picture featuring both individuals appears, it is likely to double the engagement as more people will notice and like the content. This cumulative effect enhances visibility and interaction, maximizing the impact of your collaboration.
Improve Brand Authenticity
For businesses, especially B2Bs, connecting and bonding with your audience on social media can be challenging. In this scenario, brands can utilize Instagram collaboration posts with micro-influencers to align with their voice and vision. These influencers have an engaged following, which brands can take advantage of to establish a uniform brand image and amplify their message across various channels. This strategy helps in creating authentic connections and strengthening your brand’s presence on social media.
Grow Your Instagram Followers
If you’re new to Instagram and struggling with reaching your audience organically, it can take five to six months to see a noticeable increase in follower count. While paid methods can boost numbers, the results can often be useless if the audience isn’t genuinely interested in your brand. By collaborating with micro-influencers who have an engaged audience of around 10k followers, you can spread your name and message more effectively. This attracts a relevant audience, which can positively impact your ROI.
Things To Consider While Adding Collaborators On Instagram
When adding a collaborator on Instagram, ensure your account is set to Professional and eligible for the Paid Partnership Label. Both the Collaborator and the Creator should not block or restrict each other. The owner of the post is the original creator, and if they switch to a Private account, deactivates, or deletes the post, it will be removed permanently. Make sure to adhere to Branded Content Policy and Community Guidelines to avoid any action that could remove the post.
5 Methods To Add Collaborator On Instagram After Posting
There are five effective ways to add collaborators on Instagram even after posting. First, you can edit your post to tag collaborators directly. Second, use the branded content tools to include a brand partner. Third, you can share the post with the collaborator via direct messaging. Fourth, utilize the professional dashboard to request collaboration approval. Lastly, you can mention the collaborator in the post’s caption to notify them and initiate collaboration.
Method 1: Edit The Instagram Post To Add Collaborators
To add a collaborator after posting on Instagram, follow these steps: Choose the post you want to edit and tap the three dots. Select Edit, then find the paid partnership label option and toggle it on. Next, add a brand partner by searching for them and selecting from pending requests. This method ensures your post includes the desired collaborators, maximizing engagement and reach.
Method 2: Using Statusbrew To Add Collaborators On Instagram
For brand-focused social media services, managing Instagram collaboration posts can take up a significant chunk of your daily work schedule. Instead of handling it manually for yourself and your clients, use the scheduling tool Statusbrew. First, ensure your account is added to Statusbrew. Click on Publish, Select your Instagram account, and then add your image, video, or GIF. Add collaborators by writing their username separated by a comma, with a maximum of three. Set the custom time and date, and Send the post for approval.
Method 3: Tag The Collaborator In The Post And Mention Them In The Caption
To add a collaborator on Instagram, choose the post you want to edit and tap the three dots to Edit. Tag people by tapping the “+” icon and typing the name of the collaborator in the search box. Select the collaborator from the list. For multiple tags, tap “Tag Another Person” and then Done. Alternatively, type the username directly in the caption using the “@” symbol. Explore both options to ensure the changes are saved and your collaborator is notified.
Method 4: Request Direct Approval From The Collaborator
To add a collaborator on Instagram, tap on your Professional Dashboard and navigate to Branded Content. From there, request approval from your brand partners by typing the collaborator’s name in the search box. Once you find the right collaborator, send the request. If needed, you can cancel the request by tapping on Pending. This ensures that your collaborator directly approves the collaboration, keeping the process streamlined and efficient.
Method 5: Ask The Collaborator To Repost On Their Feed
To add a collaborator on Instagram, choose the post you want to share and click the arrow to explore sharing options. Tap Share and select from the list of methods: DM the post directly, copy the link, or use an application like iMessage. Ask your collaborator to use a third-party app to repost the content from their account, ensuring wider reach and engagement.
FAQ’s:
Will The Collaborator Get A Notification When I Add Them To My Post?
When you add a collaborator on Instagram, they will receive a notification. This step helps ensure the collaboration is mutual, keeping both users in sync. Once they accept the request, the post will appear on both of their feeds. If they do not accept, the request will remain active only on the feed of the primary creator.
What Happens If The Collaborator Doesn’t Accept The Invitation?
If the user you want to collaborate with doesn’t accept the invitation, several things can happen. The collaboration request will expire after a certain period of time. The original post by the creator will continue to exist unless manually deleted. The post will only be visible on the creator’s feed, not on the collaborator’s profile. Additionally, there will be no notification or indication that a collaboration was requested but not accepted.
Do Collaborator Posts Appear On Both Users’ Instagram Feeds?
When the request is accepted, the post appears on both the collaborator’s and the creator’s feeds. This ensures that both sets of followers have complete visibility of the content, maximizing reach and engagement for the collaborative post.
Can I Add A Collaborator To An Old Instagram Post?
Yes, you can add collaborators to an old Instagram post by tapping on the Edit option. From there, choose “Add brand partner” and search for the collaborator you want to tag. This allows you to seamlessly integrate collaborators into your existing content, enhancing its reach and engagement.